A new East Yorkshire-based management consultancy is helping local companies to become more successful by supporting them with strategy development, marketing planning and business change management. Among its clients is cloud computing firm GoCloud, which offers hosted desktop services to businesses across the UK. Oak Consult has developed and put in place a marketing strategy and improved partner programme to help GoCloud achieve rapid growth by creating a network of resellers throughout the UK.
As part of the plan for growth, outsourced contact centre provider KC Contact Centres is carrying out a national outbound marketing campaign to encourage IT providers to become GoCloud partners.
The campaign and wider marketing strategy Oak Consult has put in place is already delivering results.
GoCloud Chairman Cairn Emmerson, said: “Within days of the campaign starting, the team at KC Contact Centres had exceeded expectations, and we’re now well on the way to growing our business as a result.”
“We were introduced to KC Contact Centres through Oak Consult, a local management consultancy we’re working with to develop our business. Oak Consult’s knowledge of our industry, combined with its wealth of experience in business development and marketing strategy, has been invaluable in helping GoCloud move to a new phase of growth.”
Mark Conway, managing director of Oak Consult, has more than 20 years’ experience driving business growth through marketing, sales, product development and business change gained at companies including communications providers KC and O2. He said: “I established Oak Consult to pursue my passion of helping businesses be the best they can be. Having lived in the region all my life it’s very rewarding to be supporting local businesses, and in the case of GoCloud and KC Contact Centres, to be helping build relationships that are mutually beneficial.”