Customer and Market Alignment


A great product isn’t enough — it needs the right message, market and momentum.

If your proposition feels flat, your sales team isn’t getting traction, or marketing and delivery aren’t aligned — it’s time to refocus around your customer.

Oak Consult helps you sharpen your message, align your teams, and connect strategy to customer need. It’s not just positioning. It’s customer and market alignment.

Customer and Market Alignment

How We Help With Customer and Market Alignment

  • Clarifying your offer and why it matters to your audience
  • Aligning sales, marketing and product teams around common goals
  • Repositioning underperforming offers or digital services
  • Mapping customer needs to product and service features
  • Connecting CRM and digital tools to meaningful engagement

Common Problems We Solve

  • “We know what we do — but we’re not explaining it clearly.”
  • “Marketing and sales aren’t on the same page.”
  • “We’re good at building, but not always at selling.”

How We Work

We bring teams together to create clarity and traction through:

  • Discovery workshops to sharpen messaging and positioning
  • Value proposition refinement and persona development
  • Go-to-market planning and sales enablement support
  • CRM and customer journey audits

“Oak Consult helped us stop speaking in our own language and start speaking to the customer. The result? Our whole commercial team is now aligned and we’re finally growing again.”


Let’s Talk

We’ll help you cut through the noise and take control. Let’s start with a conversation.