Straight-Talking Whitepaper Insights for Business Leaders
At Oak Consult, we don’t do fluff.
Our whitepaper insights cut through the noise to help business leaders see challenges — and opportunities — through their customers’ eyes.
Each paper dives deep into a critical theme shaping B2B performance today, from customer-centric transformation and account-based growth to AI’s real impact on sales and marketing.
We combine real-world experience, independent research, and practical models you can put to work immediately.
Whether you’re leading a digital transformation, recovering a project that’s lost its way, or looking to align your business more closely around your customers, these papers are built to give you clarity, confidence, and a competitive edge.
What You’ll Find Here
- Actionable frameworks – not just theory, but proven tools you can apply.
- Independent insight – drawn from real projects, not recycled reports.
- Plain English – no jargon, no hype, just straight-talking analysis.
- Downloadable value – each whitepaper is available as a free, gated download.
Featured Whitepaper Insights

The Programme Recovery Imperative (G.R.I.P.S.)
When projects stall or drift, leaders need more than dashboards — they need a way back to delivery. G.R.I.P.S. lays out a structured recovery framework to regain control, rebuild confidence, and restore value before reputational or financial damage takes hold.
Customer Spectacles: Seeing Through Your Customer’s Eyes
This flagship whitepaper reframes transformation from the customer’s perspective. It shows how organisations can uncover blind spots, close experience gaps, and build cultures that consistently deliver what customers actually value — not just what internal metrics reward.


Account-Based Growth and the SUCCESS Framework
Growth doesn’t happen by chance. It happens through alignment. SUCCESS gives B2B teams a clear model for connecting marketing, sales, and delivery around shared outcomes — turning account plans into real, measurable growth.
SPECTRE: The Strategic Cyber & Resilience Framework
Cyber resilience isn’t just an IT problem; it’s a leadership issue. SPECTRE unites strategy, culture, and operations to help boards and executives build resilience into their organisation’s DNA — before the next disruption hits.


The DRIVERS of B2B Customer Experience
Seven proven pillars — Delivery, Relationships, Insight, Value, Ease, Recovery, and Strategic Partnership — define what separates leading B2B organisations from the rest. DRIVERS shows how to measure, strengthen, and scale the experience that keeps customers loyal.
The Trust Horizon
Trust is the ultimate leading indicator of business health. This whitepaper explores how to sense when it’s rising or fading — across customers, teams, and markets — and how leaders can rebuild it through transparency, follow-through, and shared intent.


AI in Sales and Marketing – The Future of B2B Growth
This whitepaper explores how AI is transforming sales and marketing in UK B2B and public sector organisations — from digital-first buyer journeys to revenue intelligence and alignment. It introduces Oak Consult’s OAK-ARM maturity model and GROW cadence, showing executives how to harness AI safely, align teams, and drive measurable, responsible growth.
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