Apple


Moments of Truth, Customer Journey, Manage, CRM, Customer, Insight, Need and Desires 9
Reading Time: 19 minutes Customer Experience = How customers or prospects perceive their interactions with your organisation Click To Tweet Customer experience encompasses every aspect of an organisation’s offering – the quality of customer care, of course, but also advertising, packaging, product and service features, ease of use, and reliability. How can you drive [...]

A to Z of Customer Experience


Brand You START 8
Reading Time: 3 minutes I’ve had some feedback recently that people would like some support in finding new roles, building their personal profile and generally improving their employability. Brand New, Brand You is a series of Think Oak! posts to help you improve your personal brand in the increasingly crowded and competitive job market. Brands [...]

The Brand New, Brand You ~ Part 1


The Oracle 2
Reading Time: 3 minutes Welcome to Part 3 of Leadership Styles: The Oracle The late, great and inspirational Steve Jobs made a statement that neatly introduces The Oracle leadership style: ‘Leaders are fascinated by the future, you are a leader if, and only if, you are restless for change, impatient for progress, and deeply [...]

The Oracle – Leadership Styles – Part 3