Customer Services


A to Z B2B Customer Experience
Reading Time: 8 minutesWhat really drives loyalty, trust, and value in your B2B Customer Experience? B2B Customer experience isn’t a department anymore — it’s the arena where every B2B organisation now competes. Products can be copied, prices undercut, and technologies leapfrogged, but how customers feel when they work with you determines whether they [...]

The A to Z of B2B Customer Experience (2025 Edition)


Mark Conway 1
Reading Time: 5 minutesThanks to those of you who took the time to complete the recent Top Leadership Challenges poll. The top 3 challenges as voted for by Think Oak! readers are: 1. Creating a high performance culture How leaders believe things should get done is a key driver of culture. Leaders establish [...]

Top Leadership Challenges – The Results


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Reading Time: 3 minutesI’ve just got back from a few days away with the family at Center Parcs in Nottinghamshire (UK). We had a great time…and whilst Center Parcs is not everyone’s thing, we love it there – It’s very relaxing and there’s something to do for most people with most budgets. I’ve [...]

Customer Service ~ Basil Fawlty or Walt Disney