Monthly archives: August 2026

Decisions Under Uncertainty 1
Reading Time: 10 minutesLeadership Judgement Series – Part Six A leadership team considering entry into a new market can do almost everything right, but there will always be uncertainty. It can research demand, speak to existing and prospective customers, assess competitors, model different financial scenarios and test whether the organisation has the capability [...]

How Leaders Make Better Decisions Under Uncertainty

Constructive Friction 1
Reading Time: 10 minutesLeadership Judgement Series – Part Five Constructive friction is supposed to be part of how leadership teams challenge important decisions. Most would say it is. A major investment or acquisition comes to the executive table with a business case, financial modelling, strategic rationale and recommendations from experienced people. Questions are [...]

Why Leadership Teams Need Constructive Friction

Leadership Decisions
Reading Time: 9 minutesLeadership Judgement Series – Part Four Businesses have never had more information available to support important leadership decisions. A significant investment proposal might arrive at a leadership meeting supported by financial forecasts, historic performance, CRM data, market analysis, customer research and competitor intelligence. Increasingly, AI can add another layer of [...]

Why More Data Does Not Always Improve Leadership Decisions

Customer Perspective 1
Reading Time: 8 minutesLeadership Judgement Series – Part Three Customer Reality and Customer Perspective Most leadership teams would say that they understand their customers; that they have good customer perspective. They have more information available than ever before. Customer data sits within CRM systems and dashboards, account teams provide updates, satisfaction is measured, [...]

Why Leaders Lose Customer Perspective and Why It Matters

Business Decisions 1
Reading Time: 5 minutesLeadership Judgement Series – Part Two Leadership Judgement: Better Questions Create Better Business Decisions The first article in this series explored how leadership assumptions quietly shape business decisions long before those decisions reach the boardroom. This article looks at something equally important, namely the questions leadership teams ask. Not because [...]

How Better Leadership Questions Improve Business Decisions

Leadership Assumptions
Reading Time: 7 minutesLeadership Judgement Series – Part One Leadership Judgement: From Better Thinking to Better Business Decisions Recently, The A to Z of Leadership Judgement introduced twenty-six principles that influence how leaders make decisions under uncertainty. This article is the first in a series exploring many of those principles in greater depth. [...]

How Leadership Assumptions Create Poor Business Decisions

Leadership Judgement 1
Reading Time: 14 minutesWhy leadership judgement matters more than ever The hardest leadership judgement is rarely the one where information is unavailable. These leadership judgement decisions are the ones where information exists, but the answer remains unclear. The customer data tells one story. The market signals suggest another. The leadership team has confidence, [...]

The A to Z of Leadership Judgement

Independent Challenge
Reading Time: 7 minutesThe case for independent challenge does not begin with the assumption that leaders lack judgement. It begins by recognising that good judgement can become harder to test when you are deeply embedded in the business you are trying to assess. Experienced business leaders often know when something is not quite [...]

Why Good Business Leaders Need Independent Challenge