Customer Experience

Reading Time: 6 minutesGoverning Service Where Strategy Meets Reality with Enterprise Service Management Organisations rarely collapse because strategy is flawed.They falter when service — the daily delivery of promises — cannot sustain the weight placed upon it. Enterprise service management is not operational plumbing. It is the mechanism through which trust is either [...]

The A–Z of Enterprise Service Management

 in Customer Experience / Leadership / Management  tagged Communication / Customer Spectacles by
Customer-centric
Reading Time: 6 minutesWhy customer-centric focus fails without governance — and how leaders fix it 1. The uncomfortable truth: most board agendas are still inside-out Most boards would say they put customers first. Very few agendas reflect that claim. Customer topics often appear late in meetings, framed as performance reports rather than decision [...]

How to Build a Customer-Centric Boardroom Agenda

 in Customer Experience / Leadership / Management  tagged Business / Communication / Leadership by
Net Promotor Score NPS
Reading Time: 6 minutesSeeing B2B Customer Success Through the Right Lens For many boards, Net Promoter Score (NPS) has become the default proxy for customer success. It is reviewed regularly, discussed confidently, and often treated as evidence that the organisation is either “doing fine” or “needs attention”. The problem is not that Net [...]

Beyond the Net Promoter Score (NPS)

 in Business / Customer Experience / Leadership / Management  tagged Business / Customer Experience / CX / Leadership by
Customer Spectacles
Reading Time: 4 minutesWearing Your Customer Spectacles – How it can shift organisational behaviour. There is a moment in every organisation — usually subtle, often unspoken — when the internal truth drifts away from the customer’s truth. Leaders still believe they’re customer-centric. Teams still talk about value. Dashboards still pulse green. The strategy [...]

Wearing Your Customer Spectacles – SUCCESS Framework

 in Business / Customer Experience / Leadership  tagged Customer Experience / CX / marketing / NPS by
Customer Segments
Reading Time: 5 minutesCustomer Segments – Who Deserves Your Best? Many leadership teams still don’t know who their best customers really are. They know who shouts the loudest.They know who spends the most time with them.They know who complains.They know who buys occasionally but demands constantly. What they often don’t know is: Which [...]

Customer Segments Development – SUCCESS Framework

 in Business / Customer Experience / Leadership / Technology  tagged Business / Digital Transformation / Leadership / Success by
Board - Customer Alignment
Reading Time: 3 minutesWhen an unhappy strategic customer leaves the room, what does your boardroom really sound like? Introduction: The Door Closes, the Real Conversation Begins The handshakes end, the smiles fade, and the customer leaves the room. Within seconds, the conversation changes. Targets. Timelines. Blame. A quiet sigh of relief that the [...]

The Sound of Board and Customer Alignment

 in Customer Experience / Leadership / Teams  tagged Customer Alignment / Customer Spectacles / CX / Leadership by
Digital Handoffs
Reading Time: 5 minutesDigital Handoffs: The Delivery Paradox While digital projects celebrate on-time delivery, we find the real threat to success lies in the handoffs—the critical transitions between teams where intent is diluted, context is lost, and the promised business value quietly leaks away. 70% of digital transformations fail to meet their objectives [...]

Digital Handoffs: Where Value is Lost

 in Business / Customer Experience / Digital Transformation / Project Management / Teams / Technology  tagged Business / Digital Transformation / Leadership / Project Management / Team by
B2B eCommerce
Reading Time: 7 minutesBecause the Future of B2B eCommerce Isn’t Digital Transactions, It’s Digital Trust For the C-suite, B2B eCommerce is not a channel; it is a Commercial Operating System and a primary source of enterprise risk. To secure executive buy-in and investment, this transformation must address three core mandates: Strategic MandateC-Suite FocusQuantifiable [...]

The A to Z of B2B eCommerce

 in Business / Customer Experience / Digital Transformation / Information Security / Marketing / Sales  tagged eCommerce / marketing / Online Sales / Sales by
A to Z of Culture and Collaboration
Reading Time: 6 minutes26 leadership behaviours that turn strategy into execution Introduction: The Invisible Advantage Strategy might set the direction, but culture and collaboration sets the speed. Every leader knows the strategic map, but few measure the invisible friction that dictates execution speed. In today’s complex world — marked by hybrid workforces, cross-functional [...]

The A to Z of Culture and Collaboration

 in Business / Customer Experience / Leadership / People  tagged Collaboration / Culture / Leadership / Team by
A to Z of B2B CRM
Reading Time: 9 minutesBeyond Transactions to Transformation – B2B CRM For most enterprise and public sector organisations, the B2B CRM promise remains unfulfilled. It was meant to be the single source of truth for revenue growth; instead, it’s often a cumbersome reporting tool, a compliance checkbox, or a system plagued by distrust and [...]

The A to Z of B2B CRM – An Executive ...

 in Business / Customer Experience / Technology  tagged CRM / Leadership / Sales by
A to Z B2B Customer Experience
Reading Time: 8 minutesWhat really drives loyalty, trust, and value in your B2B Customer Experience? B2B Customer experience isn’t a department anymore — it’s the arena where every B2B organisation now competes. Products can be copied, prices undercut, and technologies leapfrogged, but how customers feel when they work with you determines whether they [...]

The A to Z of B2B Customer Experience (2025 Edition)

 in Business / Customer Experience / Leadership  tagged Customer Experience / Customer Services by
A to Z of Customer Alignment
Reading Time: 14 minutesIntroduction At Oak Consult, we believe that customer alignment is the difference between transactions and partnerships. That’s why we’ve built this A to Z of Customer Alignment: 26 practical lenses to help leaders, managers, and teams see alignment in action, understand why it matters, and put it into practice. Most [...]

The A to Z of Customer Alignment

 in Business / Customer Experience / Leadership / Teams  tagged Customer Alignment / CX / Success by