marketing


Strategy, Objectives, Goals, Marketing, Sales, People, Finance
Reading Time: 19 minutes Strategy creates context for operating decisions. It establishes the playing field and provides guidance for decision-making, the experience and skills needed by employees, positioning of marketing and advertising, the priority of initiatives, how to structure the company, and a many other issues. A plan is necessary to guide decision-making, channel resources, [...]

A to Z of Business Strategy


Reading Time: 9 minutes Whether you’re a small business with a solitary Twitter account, a mid-sized agency using the latest social monitoring tools, or a huge enterprise with a multi-million pound cross-platform presence, at some point, we all will make mistakes with social media.   It’s OK to be honest and admit that you get [...]

#Fail – 11 Social Media No-No’s




A to Z, Product Management, Ansoff Matrix, Market, Product Development 9
Reading Time: 16 minutes Product management can be a complex and often misunderstood discipline in business. In reality Product Management in its broadest sense, touches every part of an organisation that sells products and services, and everyone has their part to play in the product life-cycle to ensure that customers get the best possible [...]

A to Z of Product Management


Passionate, Ambitious, Reliable, Trustworthy, Straight Talking 6
Reading Time: 18 minutes The Chartered Institute of Marketing defines Marketing as “The management process responsible for identifying, anticipating and satisfying customer requirements profitably.” I think I prefer Seth Godin’s description: The art of telling a story to a customer that they want to hear, that lets them persuade themselves to buy something. Inherent [...]

A to Z of Marketing