Help buyers understand why they should choose you
Your sales team knows which questions come up on nearly every call. Your specialists know where your product makes a difference and why the details matter. When a buyer looks you up or compares you with another supplier, how much of that can they find for themselves?
Oak Voice helps specialist B2B companies explain what they do and stay visible with the buyers they want to reach. We turn what your people know into LinkedIn posts, website articles, technical guides and whitepapers. Buyers get useful answers as they weigh up their options, and your sales team has something worth sharing when the conversation starts.
We work behind the scenes. The content goes out in your voice, under your brand, through the channels your customers already use.
Turn what your people know into content buyers can use
A good place to start is a question you already hear from customers. What should they check before choosing a product? Why do two similar options perform differently in practice? What does a successful installation look like?
We look at how your market talks about the problem, then speak with the people in your business who know the answer. That might be an engineer who can explain why a design detail matters, a product lead who understands the trade-offs, or a sales colleague who knows where buyers get stuck. We turn those conversations into content, share it with your team for review and handle the work of getting it ready to publish.
How it could work for a specialist manufacturer
Say buyers keep asking how much downtime to allow when replacing a component. The manufacturer’s engineers know what tends to delay a changeover and which checks are worth doing before an order is placed.
Oak could look at how suppliers explain the available options and interview the engineers about what happens on site. From there, we could write a technical guide with a checklist for the maintenance team, a website article explaining where the component fits, and a LinkedIn post sharing one practical point from the guide.
Each piece has a job. The post gives a buyer a reason to look further. The article helps them assess the product. The guide gives your sales team something useful to send and the buyer something they can pass to colleagues.
Oak Voice packages
Some businesses already have good material and need help getting it out regularly. Others want a partner to find and write the stories, bring a senior leader’s perspective into the mix, or take on a substantial piece of technical work.
Presence
Keep your business visible on LinkedIn. We turn your news, existing content and expertise into 8–10 company LinkedIn posts a month, then edit and schedule them. A good fit if you have useful material on hand and want a steady presence.
Plus
Give buyers something more substantial to read and share. We speak with someone in your team and use their insight to write one original website article a month, alongside 10–12 company LinkedIn posts. The article gives sales a useful link to send when a buyer asks about the subject.
Premium
Put a recognisable expert voice alongside your company’s content. Each month you get 12 company LinkedIn posts, up to four posts in one senior leader’s own voice, and one substantial website article or interview-led piece. We draw on that leader’s experience so they can share a view their audience will recognise as theirs.
Prescribed
Give a complex offer the explanation it deserves. We agree a plan around the work you need. That could mean researching a market, interviewing several specialists, writing a whitepaper or technical guide, or building a set of product articles and posts around a launch.
We start with an agreed 90-day content plan. Presence, Plus and Premium also include simple branded visuals and a monthly review of how the content performed.
Work directly with Mark Conway
Mark leads every Oak Voice engagement. He’s run a B2B telecoms business and knows what it takes to explain a technical offer in terms a buyer can use. Oak Consult has worked across telecoms, digital health, manufacturing, engineering, space and publishing. Its work also spans software development, CRM, eLearning and leadership development.
You can see how Oak handles a detailed subject in its own published work. Explore Oak Consult’s whitepapers
Bring a product you wish buyers understood better, a question your sales team keeps answering or a piece of work you’d like to get out into the market. In a short Fit Conversation, we’ll talk through what would help, what your team already has to work with and where to start.