![Passionate, Ambitious, Reliable, Trustworthy, Straight Talking](https://i0.wp.com/www.oakconsult.co.uk/wp/wp-content/uploads/2013/10/oak-rock-web.jpg?resize=570%2C350&ssl=1)
Reading Time: 18 minutes The Chartered Institute of Marketing defines Marketing as “The management process responsible for identifying, anticipating and satisfying customer requirements profitably.” I think I prefer Seth Godin’s description: The art of telling a story to a customer that they want to hear, that lets them persuade themselves to buy something. Inherent [...]