Daily archives: March 25, 2013


Passionate, Ambitious, Reliable, Trustworthy, Straight Talking 6
Reading Time: 18 minutes The Chartered Institute of Marketing defines Marketing as “The management process responsible for identifying, anticipating and satisfying customer requirements profitably.” I think I prefer Seth Godin’s description: The art of telling a story to a customer that they want to hear, that lets them persuade themselves to buy something. Inherent [...]

A to Z of Marketing