CX


Board - Customer Alignment
Reading Time: 3 minutesWhen an unhappy strategic customer leaves the room, what does your boardroom really sound like? Introduction: The Door Closes, the Real Conversation Begins The handshakes end, the smiles fade, and the customer leaves the room. Within seconds, the conversation changes. Targets. Timelines. Blame. A quiet sigh of relief that the [...]

The Sound of Board and Customer Alignment


Making Digital Transformations Stick
Reading Time: 6 minutesContinuous Improvement Beyond Go-Live The Myth of “Finished” In the final blog of the series, we dive into how to ensure that your digital transformations stick. In the first two blogs of this series, we looked at how to craft a digital transformation vision that inspires, and how to lead [...]

Making Digital Transformations Stick


A to Z of Customer Alignment
Reading Time: 14 minutesIntroduction At Oak Consult, we believe that customer alignment is the difference between transactions and partnerships. That’s why we’ve built this A to Z of Customer Alignment: 26 practical lenses to help leaders, managers, and teams see alignment in action, understand why it matters, and put it into practice. Most [...]

The A to Z of Customer Alignment



Oak Consult, Customer Experience, CX
Reading Time: 5 minutesHelping teams build a culture that truly puts the customer first by wearing customer spectacles Introduction When was the last time your team truly saw the world as your customers do? Most organisations say they are customer-focused, but targets, processes, and politics often pull attention inward. The result is experiences [...]

Customer Spectacles: Seeing Through Your Customer’s Eyes