Customer Experience

A to Z B2B Customer Experience
Reading Time: 8 minutesWhat really drives loyalty, trust, and value in your B2B Customer Experience? B2B Customer experience isn’t a department anymore — it’s the arena where every B2B organisation now competes. Products can be copied, prices undercut, and technologies leapfrogged, but how customers feel when they work with you determines whether they [...]

The A to Z of B2B Customer Experience (2025 Edition)

 in Business / Customer Experience / Leadership  tagged Customer Experience / Customer Services by
Oak Consult, Customer Experience, CX
Reading Time: 5 minutesHelping teams build a culture that truly puts the customer first by wearing customer spectacles Introduction When was the last time your team truly saw the world as your customers do? Most organisations say they are customer-focused, but targets, processes, and politics often pull attention inward. The result is experiences [...]

Customer Spectacles: Seeing Through Your Customer’s Eyes

 in Business / Leadership / Teams  tagged Communication / CRM / Customer Experience / CX / Leadership by
Moments of Truth, Customer Journey, Manage, CRM, Customer, Insight, Need and Desires 9
Reading Time: 19 minutesCustomer Experience = How customers or prospects perceive their interactions with your organisation Click To Tweet Customer experience encompasses every aspect of an organisation’s offering – the quality of customer care, of course, but also advertising, packaging, product and service features, ease of use, and reliability. How can you drive [...]

A to Z of Customer Experience

 in Business Skills / Leadership / Management / People  tagged Advocate / Amazon / Apple / Customer Experience / Customer Satisfaction / Disney / Innocent Drinks / Net Promoter / Promoter / Prospect / Ritz Carlton / Zappos by