Yearly archives: 2025


Reading Time: 15 minutesIntroduction In Part 1 of this series, we explored how to craft a digital transformation vision that truly inspires — one that speaks to every stakeholder by answering the question: “What’s in it for me?” But vision alone doesn’t deliver outcomes. Many organisations begin their transformation journey with optimism, board-level [...]

Leading Digital Transformation: From Vision to Reality


digital transformation vision
Reading Time: 7 minutesCrafting a digital transformation vision is of paramount importance if you want your organisation to embrace digital change. Too many digital transformations start with a tool, a vendor, or a budget line — but no real vision. The result? Programmes that burn money, frustrate teams, and deliver little more than [...]

Crafting a Digital Transformation Vision That Inspires


A to Z of Customer Alignment
Reading Time: 14 minutesIntroduction At Oak Consult, we believe that customer alignment is the difference between transactions and partnerships. That’s why we’ve built this A to Z of Customer Alignment: 26 practical lenses to help leaders, managers, and teams see alignment in action, understand why it matters, and put it into practice. Most [...]

The A to Z of Customer Alignment



Purpose-driven Projects
Reading Time: 9 minutesPurpose-Driven Projects – Yes the what and the how are important, but what’s often missing is the why. Most organisations measure project success with the familiar three: time, cost, and scope (sometimes quality is added too). Deliver to budget, hit the dates, and stay within scope — and on paper, [...]

Purpose-Driven Projects: Why Mission Matters as Much as Milestones


A to Z Project Management 1
Reading Time: 7 minutesThe A to Z of Project Management is more than a list of buzzwords — it’s a practical guide for leaders, sponsors, and delivery teams navigating today’s toughest projects. In a world of shifting markets, hybrid teams, and relentless pressure to deliver ROI fast, organisations can’t afford to treat delivery [...]

A to Z of Project Management


The A to Z of Digital Transformation
Reading Time: 7 minutesOver the past decade, Oak Consult has published a series of A to Z guides covering the essentials of business: strategy, leadership, employability, risk, building winning teams, and customer experience. Each has combined timeless principles with practical guidance to help leaders reflect and act. Digital Transformation now joins that series. [...]

The A to Z of Digital Transformation



Reading Time: 3 minutesWhy even the best proposition underperforms when your teams aren’t pulling in the same direction — and how to fix it. We Know What We Do. So Why Isn’t It Landing? You’ve got a strong product or service. You’ve invested in development.The customer results are great. And yet… Sales aren’t [...]

Your Proposition Isn’t the Problem — Your Alignment Is


Reading Time: 7 minutesBusiness strategy is never static. What worked a decade ago doesn’t always cut it in 2025. The pace of change, the rise of digital, the climate agenda, and shifting customer expectations mean that leaders need a new lens. Back in 2014, Oak published the original A to Z of Business [...]

The A to Z of Business Strategy (2025 Edition)


Oak Consult, Customer Experience, CX
Reading Time: 5 minutesHelping teams build a culture that truly puts the customer first by wearing customer spectacles Introduction When was the last time your team truly saw the world as your customers do? Most organisations say they are customer-focused, but targets, processes, and politics often pull attention inward. The result is experiences [...]

Customer Spectacles: Seeing Through Your Customer’s Eyes



Reading Time: 6 minutesYour guide to getting more from the world’s most talked-about AI assistant ChatGPT Introduction This A–Z guide highlights 26 top features of ChatGPT, explained in plain English. ChatGPT has quickly gone from curiosity to everyday tool — helping people write, analyse, code, and create at speed. But with so many [...]

A to Z of ChatGPT Top Features


Reading Time: 6 minutesYour Guide to AI Concepts, Capabilities, and Practical Uses Introduction Artificial Intelligence is no longer a futuristic concept — it’s here, shaping how we work, live, and make decisions.But with the jargon, hype, and complexity, it can be hard to separate the essentials from the noise. This A–Z guide gives [...]

A to Z of Artificial Intelligence


Reading Time: 3 minutesSometimes, the best ideas don’t arrive during office hours. They sneak up on you late at night, when the world quietens down, the emails stop pinging, and your brain finally gets the space to roam. That’s exactly where I found myself recently — staring down a problem, circling an idea, [...]

Burning the Midnight Oil with AI: A New Kind of ...